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제목 Perhaps because of Fredrickson's entrepreneurial experience
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  • 작성일 2016-05-27
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Perhaps because of Fredrickson's entrepreneurial experience, Stowaway comes out of the "work where you can" ethic familiar to any start-up, which helped the team stay focused on the ultimate modesty of its product. "We worked from a big table in Chelsa’s apartment for several months," says Fredrickson. "We were in and out of labs, manufacturers and design shops as well, so the product development cycle actually made us even more acutely aware of how much our product was needed because we were constantly in motion for months." During the process, Crowley and Fredrickson kept referring to what they call the "Little Black Dress" metaphor. "We were always asking ourselves, 'If there was a Little Black Dress of Beauty, what does that look like?' That’s how we got to our six-product lineup," Crowley says.
 
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